Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine. Hair Type: Ideal for Color-Treated Hair. Fragrance: Refreshing cucumber melon scent with soft underlying notes of violet and water flower. Stylist Tip: Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.