Baby shampoo is mild and gentle to eyes. Newborns do not have normal tear secretions to protect their eyes from irritants. That's why they need a very special shampoo. Extra-mild baby shampoo is made from a very special combination of ingredients which during normal use will not irritate the delicate skin or eyes. Clinically tested gentle to eyes. This baby shampoo is also soap-free, hypoallergenic, dermatologist and allergy tested. Of course, this product is highly effective, leaving hair soft, shiny, manageable and clean.