Ultra Gentle Hypoallergenic Shampoo helps maintain the skin’s natural moisture barrier for a balanced clean while boosting the hair’s natural shine. Use daily to cleanse and calm, leaving hair soft, smooth, ultra-healthy, and totally radiant. Follow with Ultra Gentle Hypoallergenic Conditioner for an even more hydrated, luxurious finish.Can be used on delicate, distressed, color-treated, or Keratin treated hair.