This foaming cleanser is meant to deeply hydrate, nourish and detoxify. It is low pH (between 5-6), to maintain your skin's natural moisture barrier, which can be damaged by high pH cleansers. Aloe Vera and Colloidal Oats (especially good for irritated/inflamed skin) nourish, moisturize and repair, while Rose Extract (hydrating, soothing, anti-aging) brightens your face. I added Pink Kaolin Clay to detoxify and draw out unwanted sebum. Hydrolyzed Goat Milk (excellent for sensitive skins) and Quaternized Rice have also been added to help strengthen your moisture barrier and prevent water loss. Actual cleansing is performed by the gentle and luxurious surfactant Foaming Silk and Coco Betaine.