This powder Blush is a pleasure to apply because it goes on without a hitch and remains color-true. Entice is considered Matte but it does not leave a flat appearance. It gives the effect of a slight glow from the addition of a touch of mica. Very elegant choice for day. Also try Tea Rose for those who want less shimmer and a more neutral shade. The shade Hush is a better choice for those who want shimmer. Quo goes on with sheer to medium coverage and is buidable.