This dual-action purple shampoo packs intense toning power with bond-repairing benefits and added hydration to keep your lightened hair tones cooler and stronger. Formulated with Bonding Technology, this shampoo for blondes, lightened brunettes, and gray-haired beauties helps support hair and adds strength, smoothing lifted cuticles as it gently cleanses and moisturizes, so even chemically damaged hair feels healthier and more nourished.