"Fellas, here's the deal. Shampoo is way too harsh. Rather than blast your head squeaky clean, our wash refreshes your hair back to its natural balance each time. Say goodbye to poofy, dry, itchy shampoo hair. With routine rinses you'll maintain a healthier head that stays in its natural balance and doesn't itch or flake. That means great hair days every single day. Welcome to low-maintenance, everyday haircare."