Volumebloom formulas are inspired by the expansive properties of the cotton flower. Hair is plumped and expanded with long-lasting, bouncy volume. Fine hair can lack volume and be challenging to style. Reminiscent of nature's expanding fluffy cotton flower, BIOLAGE Volumebloom Shampoo plumps fine hair with long-lasting, volumizing bounce. Gently cleanses hair with minimal stripping. Adds lightweight volumizing shine. Paraben-free formula is suitable for color treated and natural hair.