Made because sometimes nursing mothers need specialized care to make breastfeeding easier. Extra gentle for mom and baby's skin. MADE OF Soothing Organic Nipple Cream is crafted with all organic ingredients including soothing organic plant oils and butters to reduce dryness, cracking, and irritation. The latching on experience shouldn't be a painful one. Made without allergens that may affect your baby, like soy, nuts, lanolin, or gluten.