L'Oréal Professionnel Série Expert Blondifier Cool Shampoo is designed to enhance and illuminate blond hair. Enriched with polyphenols found in the Açai berry extract and purple pigments, Blondifier Cool Shampoo neutralises undesired yellow tones while gently cleanses the hair fiber. L'Oréal Série Expert Blondifier Cool Shampoo performs great on natural blond or chemically treated hair to remove brassy tones and leave blond hair revived, well hydrated with restored shine.