Zinc Oxide Skin Protectant Helps treat and prevent diaper rash Clinically Mildness Proven This medicated baby powder combines the natural absorption of pure cornstarch with 10 percent zinc oxide, the ingredient used most for diaper rash treatment. Use this effective baby powder to help keep your baby's diaper area soft, smooth, and rash-free. Gently absorbs excess moisture Clinically proven to be gentle and mild Dermatologist and allergy-tested Clean, baby fresh scent. Made with pure cornstarch 3-way action protects, treat and soothes irritated skin Contains 10% zinc oxide, the ingredient most used for treating diaper rash.