CLASSIC POMADE is Imperial’s best-selling, industrial-strength, barber-grade workhorse pomade.Customer-named “America’s Strongest Holding Water-Based Pomade,” CLASSIC POMADE has been a staple in barbershops and salons all across the world for over 10 years.With its smooth and even application, CLASSIC POMADE is easy to use and easy to wash out at the end of the day.The strong, consistent hold and low shine make it useful for a variety of hair types and styles, from thick to thin hair and from classic side parts to contemporary side-swept styles.