Protect your long, luscious locks with Herbal Essences Beautiful Ends Shampoo for long hair. It has a heavenly juicy, pomegranate scent. The scent indulges your senses while this luxurious shampoo lavishes every inch of your hair with 10 times more keratin protection against damage vs. non-conditioning shampoo. It helps defend your hair from breakage and leaves it scented with an exotic, head-turning fragrance.