This hair purifying shampoo gives you a dose of hair hydration and gently cleanses your hair from impurities. Dove Care & Protect Purify & Hydrate Shampoo helps to wash away daily build-up of impurities. But the care doesn’t stop there. Infused with our Micellar complex, this dry hair shampoo is formulated to keep hair moisturized for up to 24 hours (when used with its matching conditioner). Plus, it also helps to wash away bacteria.