Clairol Natural Instincts Demi-Permanent Hair Color Creme, 4R Dark Auburn, 1 Application, Hair Dye. Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens.