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*** The source of Glycerin is not specified by the manufacturer and could be from Coconut Derivatives (does NOT exclude all fragrances) or Soy or Zea Mays (Corn)
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Product Description

The Bio Keratin Sulfate-Free Color Enhancing Purple Shampoo neutralizes brassiness and brightens, taking blondes from dull to bombshell blonde. It gently cleanses purifies and neutralizes unwanted yellow undertones to  reveal brighter whiter strands.

Hang tight. We're thinking.