Meet the Gen Nude® collection: 60 shades. 4 finishes. A million ways to go nude. Developed in next generation nude shades to complement all lip and skin tones, Gen Nude® Buttercream Lipgloss moisturizes lips with sheer to medium coverage. The formula has a balmy feel and high-impact, non-sticky lipgloss shine. Formulated with a natural peptide that plumps the lips without tingle, lips look healthy, smooth and soft.