As I Am Curl Clarity Shampoo is a sulfate-free cleanser that gently removes product build-up and environmental impurities from the hair and scalp. It will not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable and is safe for color-treated hair. After use, your hair will be ready to receive again all of the good things you give it for style and maintenance.