Lives between "demi" and a "permanent" color. Longer lasting and richer than demi as Babassu Oil carries color deeper into the hair. Amaranth Protein supports color attachment and naturally protects from UV. Moringa Oil has 30+ antioxidants creating longer lasting color.Soft tones achieved in 5 minutes, for full rich color process 20 minutes at room temperature. Mix with Hy-Demi Gel Colors to lighten pigment, or alone to deposit shine. Fades gently on tone.