Using positively charged ‘smart ingredients’ as a potent foundation for healing, BOND shampoo, fortifies and strengthens damaged hair while gently cleansing. As part of our #BONDtogetherforCHANGE initiative, 5% of total sales proceeds from our bestselling BOND products are donated to the @NAACP in support of their mission to ensure the political, educational, social and economic equality of rights of all persons and to eliminate racial hatred and racial discrimination.