Rich, brilliant permanent hair color crafted in Italy Infused with 100% argan oil for smoothness and shine Fade resistant, vibrant, luminous color Advanced micro-pigments migrate deep into the hair shaft to deliver true, rich, accurate tones100 % Gray Coverage Consistent, fade-resistant performance Hydrates, restores & strengthens the hair Explosive shine, silky feel and a rich, soft texture2 full applications in every tube Cruelty free