Regular soap can leave your skin dry. Olay daily moisture quench beauty bar is different. Olay daily moisture quench beauty bar is specially formulated to form a light lotion in the creamy lather. With continued use, you'll have a moisturized feeling that outlasts your day. It goes beyond cleansing, delivering Olay deep moisturizers to the skin while helping to wash away dry surface skin, so you can be your best beautiful.