SkinSAFE Shoppers Choice™ Laundry Detergents

The First Unbiased Data-Driven Selection of Laundry Detergents Designed to Help Consumers Achieve Healthy Skin

By Devon Schlesinger
Sep 11, 2024


When it comes to managing sensitive skin, dermatologists often advise a simple but impactful change: switching laundry detergents. This seemingly small adjustment can dramatically improve skin health, particularly for those living with conditions like eczema, dermatitis, or allergies. Even trace amounts of detergent residue left on clothing after a wash can be enough to irritate sensitive skin. Many people assume that a standard wash removes all traces of detergent, but in reality, even after rinsing, small amounts of residue can remain on fabrics, leading to irritation over time.

A good sensitive-skin detergent not only avoids harsh ingredients like dyes, perfumes, and other common allergens but also helps reduce the chances of skin irritation by excluding known irritants. This is crucial because detergents containing allergens or irritants, even in small amounts, can compromise the skin’s natural barrier and cause inflammation or flare-ups.

That's where SkinSAFE sets itself apart as the most trusted resource on the planet for identifying truly safe products. Backed by over 25 years of clinical data, including our trusted partnership with the Mayo Clinic, SkinSAFE is the gold standard for product safety ratings. Our platform evaluates products based on rigorous scientific research and AI-powered algorithms, ensuring consumers with sensitive skin can confidently make informed choices.

Our system doesn’t just rank products—it provides a SkinSAFE Safety Score based on real-world clinical data and feedback from users with sensitive skin. This is why SkinSAFE is the only platform globally that consumers can truly rely on when searching for products that are safe, effective, and skin-friendly.

Through our Shoppers' Choice™ Awards, we’ve handpicked the top laundry detergents that deliver both safety and performance. These detergents are free from the most common allergens and irritants, and each product earns its place through four key criteria:

  1. SkinSAFE 100 Standard – Products must meet our highest standard, indicating they're free of the top allergens that affect sensitive skin.

  2. Safety Score of 60% or higher – A measure of how well a product works for at least 60% of SkinSAFE users.

  3. Popularity Signal – Consumer trust and engagement, tracked through scans, reviews, and purchases.

  4. Product Availability – Only readily available products make the cut, ensuring you can easily find them.

This exclusive methodology ensures that each product we recommend has been proven safe for even the most sensitive skin.

SkinSAFE's Shoppers Choice™ Award Winning Detergents


1.  ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent 

Safety Score: 97.54%

Topping our list with a remarkable Safety Score of 97.54%, ARM & HAMMER Sensitive Skin Free & Clear Liquid Laundry Detergent is a trusted go-to for individuals with sensitive skin conditions like eczema, dermatitis, and psoriasis. (This is the only product that is SkinSAFE certified, awarded only after thoroughly reviewing the formulation and testing data, ensuring it meets the highest safety standards for sensitive skin). Dermatologist-tested and free from dyes, preservatives, and common allergens that often trigger reactions. It’s ideal for even the most reactive skin types.

What makes this detergent stand out is its ability to deliver twice the stain-fighting power of leading value brands, while still being gentle on skin. Healthcare professionals trust ARM & HAMMER to effectively tackle odors, dirt, and stains without compromising skin health.

Customer Feedback: Customers consistently praise this detergent for its dual benefits—effective stain and odor removal paired with gentle care for sensitive skin. Due to its concentrated formula, many report that it works well even on tough odors and dirt while providing long-lasting value. Some users, however, note that the large bottle can be challenging to store in smaller laundry spaces.

Our Take: If you’re looking for a powerful yet gentle detergent that prioritizes skin safety without sacrificing cleaning performance, ARM & HAMMER Sensitive Skin Free & Clear is a standout choice.

2. Win Free & Clear Activewear Detergent 

Safety Score: 96.22%

Overview: A game-changer for athletes and active individuals, WIN Free & Clear Activewear Detergent is specifically formulated to tackle the toughest odors and stains from workout gear. With a Safety Score of 96.22%, this hypoallergenic detergent has been trusted by athletes for over two decades. It’s crafted without fragrances, dyes, or other common allergens and is designed to target the oils and sweat that build up in synthetic fabrics. WIN effectively removes odor-causing residues while helping to preserve the stretch and vibrant colors of technical fabrics.

Customer Feedback: Customers rave about its ability to eliminate stubborn odors from workout clothes, especially when regular detergents fall short. Many users note that WIN successfully restores the freshness of gym gear, even after multiple sweaty sessions. A few minor concerns include the lack of a built-in measuring cap and occasional packaging issues during shipping, but the product’s effectiveness more than makes up for these inconveniences.

Our Take: For those who live an active lifestyle and want to keep their gear fresh without triggering sensitive skin reactions, WIN Free & Clear Activewear Detergent delivers exceptional performance.


3. Persil® ProClean® Concentrated Laundry Detergent for Sensitive Skin 

Safety Score: 88.14%

Overview: Persil® ProClean® Concentrated Laundry Detergent for Sensitive Skin is a top choice for families seeking a powerful clean without compromising skin health. With a Safety Score of 88.14%, this detergent is free from dyes and perfumes, offering a hypoallergenic solution for sensitive skin. Known for its advanced Deep Clean technology, Persil ProClean effectively tackles tough stains and odors while being gentle on the skin, making it a reliable option for everyday laundry and more challenging stains.

Customer Feedback: Customers appreciate the detergent’s ability to thoroughly clean clothes without aggravating sensitive skin. Many users mention that it leaves clothes fresh without any added fragrance, a feature that is particularly important for those with allergies. Some reviewers recommend using this detergent with warm water for optimal results, as it may not perform as effectively with cold washes.

Our Take: If you're looking for a detergent that balances powerful cleaning capabilities with sensitive skin needs, Persil® ProClean® Concentrated Laundry Detergent for Sensitive Skin is a dependable option for households dealing with both everyday and tough laundry loads.


4. 9 Elements Unscented Laundry Detergent

Safety Score: 86.49%

Overview: For those with sensitive skin seeking a minimalist, natural detergent, 9 Elements Unscented Laundry Detergent is a standout choice. With a Safety Score of 86.49%, this hypoallergenic detergent is powered by vinegar and contains no more than nine ingredients. Free from artificial preservatives, dyes, and brighteners, its formula effectively strips away trapped residues and tough odors without irritating sensitive skin. Additionally, it’s EPA Safer Choice certified, ensuring an environmentally friendly option for those looking to make sustainable choices.

Customer Feedback: Customers frequently highlight this detergent’s ability to eliminate stubborn odors—particularly those caused by outdoor work or even urine—without causing irritation. Many appreciate its clean, simple formula, although some users note it works best for lightly soiled clothes. A few have reported occasional packaging leaks during shipping, but overall satisfaction remains high due to its gentleness and effectiveness.

Our Take: For those seeking a straightforward, skin-friendly detergent that doesn’t compromise on odor-fighting performance, 9 Elements Unscented Laundry Detergent is a great choice. Its clean ingredients and powerful deodorizing capabilities make it ideal for sensitive skin and eco-conscious households alike.


5. Ecostore Ultra Sensitive Laundry Liquid 

Safety Score: 84.39%

Overview: A reliable option for those with sensitive skin, Ecostore Ultra Sensitive Laundry Liquid boasts a Safety Score of 84.39%. Its hypoallergenic formula is free from common allergens such as fragrances, dyes, and optical brighteners, making it gentle yet effective for cleaning everyday laundry. Dermatologically tested, this detergent is designed with sensitive skin in mind and is crafted to remove dirt and stains while being soft on both skin and fabrics. Ecostore’s commitment to eco-friendly packaging and sustainable practices also makes it a trusted choice for environmentally conscious consumers.

Customer Feedback: Customers appreciate the gentleness of this detergent, noting that it’s suitable for individuals with allergies and sensitivities. Many users highlight that it leaves clothes clean without harsh fragrances and that a little goes a long way, adding to its overall value. While it excels for everyday use and delicate items, some users mention that it may not be as strong on tough stains as other brands.

Our Take: For those who prioritize both skin and environmental health, Ecostore Ultra Sensitive Laundry Liquid is a safe and effective choice. Its eco-friendly packaging, hypoallergenic formula, and gentle cleaning power make it ideal for sensitive skin and eco-conscious households.

6. Seventh Generation EasyDose Ultra Concentrated Laundry Detergent 

Safety Score: 83.62%

Overview: For those seeking a detergent that balances skin safety with environmental responsibility, Seventh Generation EasyDose Ultra Concentrated Laundry Detergent is an excellent choice. With a Safety Score of 83.62%, this hypoallergenic formula is free from fragrances, dyes, and other common allergens, making it gentle on sensitive skin. What sets it apart is the EasyDose technology, which ensures the correct amount of detergent with just one squeeze, reducing waste and making the laundry process simpler.

Customer Feedback: Many customers praise this detergent for its effective cleaning power despite its compact size. The ultra-concentrated formula not only reduces plastic waste by 60%, but it also lasts longer than expected, making it a cost-effective option. However, some users have mentioned minor issues with the bottle cap dripping during use, but overall satisfaction with its cleaning abilities and sustainability remains high.

Our Take: If you’re looking for a detergent that is both gentle on your skin and kind to the environment, Seventh Generation EasyDose Ultra Concentrated Laundry Detergent is a perfect fit. Its innovative dosing technology and skin-safe formula make it a smart choice for eco-conscious individuals with sensitive skin.

7. Aspen Clean Natural Laundry Detergent, Unscented 

Safety Score: 82.63%

Overview: For those seeking a natural, worry-free laundry solution, AspenClean Natural Laundry Detergent, Unscented offers a hypoallergenic formula with a Safety Score of 82.63%. This detergent is crafted without parabens, sulfates (SLS), or fragrances, making it an excellent choice for those with allergies or sensitive skin. AspenClean’s commitment to using organic, plant-based ingredients and sustainable practices ensures both safety and environmental responsibility in every wash.

Customer Feedback: Customers often highlight the detergent’s effectiveness in removing odors and dirt while being gentle on both clothes and skin. Many parents appreciate its mildness for washing baby clothes, and it’s a favorite for those with skin sensitivities. However, some note that AspenClean is priced higher than other detergents, but users generally find the natural formula and sustainable approach worth the extra cost.

Our Take: For consumers who prioritize natural ingredients and skin safety, AspenClean Natural Laundry Detergent, Unscented is an excellent choice. It delivers gentle yet effective cleaning while being environmentally friendly, making it perfect for families and individuals looking for a premium, skin-safe laundry detergent.


8. Dirty Labs Bio Enzyme Laundry Detergent 

Safety Score: 80.69%

Overview: Designed for those with sensitive skin and a focus on sustainability, Dirty Labs Bio Enzyme Laundry Detergent earns a Safety Score of 80.69%. This hypoallergenic detergent is formulated without fragrances, gluten, parabens, dyes, SLS, or SLES, making it a safe choice for individuals with skin sensitivities or conditions like eczema. Powered by Phytolase® enzyme technology, it effectively targets stains and odors while being gentle on both fabrics and skin, ensuring a deep clean without harmful chemicals.

Customer Feedback: Customers appreciate its performance on delicate fabrics such as silk and wool, praising its ability to remove sweat and deodorant stains without damaging the natural fibers. Many users highlight the detergent’s gentle nature and that it works well for handwashing delicates. However, a few have mentioned a subtle scent despite its fragrance-free label, which could be a concern for those with heightened sensitivity.

Our Take: For those looking for a cruelty-free, vegan, and sustainable detergent that prioritizes both powerful cleaning and sensitive skin safety, Dirty Labs Bio Enzyme Laundry Detergent is an ideal choice for the entire family.


9.  Planet 2X HE Ultra Laundry Detergent, Free & Clear

Safety Score: 80.25%

Overview: Planet 2X HE Ultra Laundry Detergent, Free & Clear is a standout choice for individuals with sensitive skin, offering a Safety Score of 80.25%. This detergent combines plant-based ingredients with a hypoallergenic formula, making it tough on stains while being gentle on the skin. Free from fragrances, dyes, and optical brighteners, it ensures a safe and irritation-free laundry experience. The formula is compatible with all washers and works effectively in both hot and cold water, offering versatility without compromising on cleaning power.

Customer Feedback: Customers appreciate its skin-safe formula and effectiveness in removing dirt and stains without irritating sensitive skin. The detergent’s ability to work in both cold and hot water is frequently mentioned as a plus. However, some users noted that while it performs well for regular laundry, it may not be as effective on deeply embedded stains compared to more concentrated formulas.

Our Take: For those seeking an eco-friendly, skin-sensitive detergent that still delivers powerful results, Planet 2X HE Ultra Laundry Detergent, Free & Clear is a solid and reliable option for everyday laundry needs.


10. Earthview Fresh & Clean Laundry Detergent 

Safety Score: 78.3%

Overview: Earning a Safety Score of 78.3%, Earthview Fresh & Clean Laundry Detergent is an ultra-concentrated, fragrance-free detergent designed for individuals with sensitive skin and chemical sensitivities. Formulated without common allergens like fragrances, dyes, and parabens, this detergent provides a gentle yet effective clean while being safe for delicate skin. Its plant-based ingredients make it a great choice for eco-conscious consumers looking to protect both their skin and the environment.

Customer Feedback: Customers with chemical sensitivities, particularly to ingredients like methylisothiazolinone (MI), appreciate that this detergent doesn’t trigger reactions. Many users report that it is highly effective for regular laundry and provides a skin-safe clean. However, some note that it may not be as strong on tough odors or deeply soiled items as other detergents.

Our Take: For those seeking a safe and gentle laundry solution tailored to sensitive skin and chemical sensitivities, Earthview Fresh & Clean Laundry Detergent is a reliable choice, especially for everyday laundry needs.


11. Molly's Suds Delicate Wash 

Safety Score: 78.32%

Overview: Specially formulated for delicate fabrics and sensitive skin, Molly’s Suds Delicate Wash, Unscented offers a hypoallergenic solution free from fragrances, gluten, lanolin, parabens, and soy. With a Safety Score of 78.32%, this gentle detergent is designed to care for delicate items like silk, lingerie, and baby clothes without irritating sensitive skin. Its low-suds formula ensures a thorough yet gentle clean, preserving fabric quality while being kind to the skin.

Customer Feedback: Customers love its effectiveness on delicate fabrics, particularly noting that it works well for handwashing items like bras and silk garments. Many appreciate that it cleans without producing excessive suds, which is ideal for high-efficiency washers. However, some users find the lack of suds takes some getting used to and may feel the cleaning experience is less satisfying compared to traditional detergents.

Our Take: If you prioritize skin safety and fabric care, Molly’s Suds Delicate Wash is an excellent choice for everyday delicate laundry needs, offering a gentle, hypoallergenic formula without compromising on cleanliness.

12. Tide Simply Free & Sensitive Liquid Laundry Detergent  

Safety Score: 73.82%

Overview: A budget-friendly option for sensitive skin, Tide Simply Free & Sensitive Liquid Laundry Detergent is crafted without dyes or perfumes, offering a Safety Score of 73.82%. Known for its value, this detergent provides effective cleaning power while being gentle enough for even the most sensitive skin. It’s a popular choice for those looking for an affordable, skin-safe detergent for everyday use.

Customer Feedback: Customers appreciate the detergent’s ability to handle everyday laundry needs without causing skin irritation, and it works well in both standard and high-efficiency machines. Some users mention that it may not be as strong on heavy stains, but it delivers solid performance for regular loads. Important note: Certain variations of this product may contain Benzisothiazolinone (BIT), which would affect its standing as a Shoppers' Choice. Be sure to check the ingredients list carefully to ensure it matches the SkinSAFE criteria before making your purchase.

Our Take: For those seeking a budget-friendly, skin-sensitive detergent that gets the job done, Tide Simply Free & Sensitive offers solid performance without compromising on skin safety. Just be sure to verify the specific formulation to ensure it meets your skin’s needs.


Click HERE to check out all of our SkinSAFE Shoppers' Choice award-winning products. 

Work Cited : 

Rinaldi, Arturo O., et al. "Household laundry detergents disrupt barrier integrity and induce inflammation in mouse and human skin." Allergy 79.1 (2024): 128-141

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