Enjoy the feeling of freshly colored hair for longer with this Dove Color Care Conditioner. Designed specifically for color treated hair, it helps to keep hair color looking vibrant for up to 40 washes when using shampoo & conditioner vs. non-conditioning shampoo. This gentle conditioner for colored hair helps to protect and nourish hair, leaving it feeling silky, soft and radiant. And because it's so gentle, it's suitable for every day use.