This breakthrough lengthening mascara, infused with plant-based lash serum, is proven to deliver visibly longer, fuller and stronger lashes with less fallout. You’ll see longer lashes instantly and over time. Our Inspiration Inspired by lash-enhancing serums, our vegan lash serum utilizes Red Clover Flower plus potent peptides to help strengthen lashes and reduce lash fallout. Inspired by the technology of hair brushes, our patent-pending paddle brush offers a completely new way to apply mascara — the brush lengthens, lifts and defines for your longest lashes ever. Formulated without unnecessary additives, harsh ingredients or hormones to be safe and gentle, this cruelty-free mascara is ophthalmologist-tested and safe for contact lens wearers.